Masterclass

The Power of Video - Masterclass Day offers you the opportunity to learn from some of the best video industry experts and creators on how to deploy the latest video marketing tools, techniques in creating the best content, being creative and creating content for your brand and the best way to engage with your audiences and customers.

Thursday 25th May @ Baltic - Bullitt Hotel

Time: 9am - 6.30pm

Includes: Power of Video FULL DAY TICKET on Friday 26th May - Coffee, Refreshments, and Lunch will be provided.

Session 1

Local Businesses through Facebook Video

9:00AM - 10:15AM

Peter McNicholl - Facebook Video Expert

Frustrated with getting social media to make your sales? In this masterclass you will be shown local examples and results of local businesses creating highly engaging videos that generate sales on Facebook

We will cover: Why focus on Video - How long to make your Facebook Video - How to target your perfect customer on Facebook - What your call to action should be in your video - How to measure the success on Facebook Video followed by and Question and Answer Session.

Session 2

Being Creative with your brand

10.30AM - 11.45AM

Mislav Mironovic - smART content creator

Mislav Mironovic a content creator based in Los Angeles where he creates captivating smART/content through photography, short videos, and recently stop animation.

Mislav was one of the first MTB freeride athletes in Croatia who became a professional and got the attention of well-known international companies like Red Bull, Norco bikes, GoPro and Nokia.

We will cover: How to be creative with your brand - thinking outside the box - creating content for social media - followed by and Question and Answer Session.

Session 3

Building business with video

12:00PM - 1:15PM

Zack Nelson - Jerry Rig Everything

With over 1 Million YouTube subscribers, Zach Nelson of JerryRigEverything is the undisputed King of Repairs. Zack has built his channel around his love for fixing everything from Jeeps to motorcycles to cell phones.

We will cover - Creating video content for Social Media - Growing your business with Fulfilment by Amazon - Using Amazon Affiliate marketing as a secondary income stream - followed by and Question and Answer Session.

Session 4

Step up your Filmmaking

2:00PM - 3:15PM

Peter McKinnon

Peter has spent the last 12 years developing a truly unique style and brand that is recognisable internationally. Working with companies and individuals to identify visual trends that move you forward and help dominate the social scene. A visual facelift through cinematic storytelling.

We will cover: Shooting the right B-Roll to help of telling your story - How to create more cinematic looking footage with some easy tips on colour correction - How to use sound design to set the tone - Learn how to send the right message through video - followed by and Question and Answer Session.

Session 5

How to integrate brands into your videos

3.30PM - 4.45PM

Devin Graham - Team Supertramp

Devin's YouTube channel has more than 4 million subscribers and his videos have been viewed more than 750 million times as of August 2015. His videos are noted for their high production value and frequent use of Glidecam stabilisers. Some of his revenue comes from corporate sponsorships for his videos.

"Everyone thinks that I just go out there and have fun, party and be a rock star, but the truth of the matter is what I do, it is work, it's a crazy amount of work, I absolutely love it, I'll keep doing it 'til the day I die." - Devin Graham

We will cover - How to integrate brands in your videos - Taking everyday ideas and make them extraordinary - Filming with the best camera angles - followed by and Question and Answer Session.

Sesson 6

Steps to becoming successful in video production

5:00PM - 6.15PM

Philip Bloom

Philip Bloom is a world-renowned filmmaker who, for the past 10 years of his 27-year career has specialised in creating incredible cinematic images no matter what the camera. Some of his most iconic work was created with Canon DSLRs. As one of the biggest evangelists for their use in productions his website became the place to go to for budding filmmakers as well as experienced ones keen to embrace the new technology.

We will cover - the importance of telling a story through a sequence - Interview techniques - how to use camera movements for the greatest effect - the importance of shooting for the edit - followed by and Question and Answer Session.